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Article
Publication date: 18 June 2021

Wan-Hsiu Sunny Tsai, Yu Liu and Ching-Hua Chuan

This study presents one of the earliest empirical investigations on how brand chatbots' anthropomorphic design and social presence communication strategies may improve consumer…

6612

Abstract

Purpose

This study presents one of the earliest empirical investigations on how brand chatbots' anthropomorphic design and social presence communication strategies may improve consumer evaluation outcomes via the mediators of parasocial interaction and perceived dialogue.

Design/methodology/approach

This study employs a 2 (high vs. low social presence communication) by 2 (anthropomorphic vs. non-anthropomorphic bot profile) between-subject experimental design to evaluate how chatbots' high social presence communication and anthropomorphic profile design may enhance perceptions of parasocial interactions and dialogue with the chatbot, which in turn drive user engagement, interaction satisfaction and attitude toward the represented brand.

Findings

The influences of chatbots' high social presence communication on consumer engagement outcomes are mediated by perceived parasocial interaction and dialogue. Additionally, chatbots' anthropomorphic profile design can boost the positive effects of social presence communication via the psychological mediators.

Originality/value

This study advances the interactive marketing literature by focusing on an emerging interactive technology, chatbots. Additionally, distinct from prior chatbot studies that focused on the utilitarian use of chatbots for online customer support, this study not only examines which factors of chatbot communication and profile design may drive chatbot effectiveness but also examines the mechanism underlying the messaging and design effects on consumer engagement. The findings highlight the mediating role of interpersonal factors of parasocial interaction and perceived dialogue.

Details

Journal of Research in Interactive Marketing, vol. 15 no. 3
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 4 June 2018

Chin-Yi Shu, Yun-Haw Chiang and Ching-Hua Lu

Drawing on uncertainty management theory, the purpose of this paper is to propose that experiencing the authoritarian leadership (AL) will weaken followers’ self-efficacy, which…

1728

Abstract

Purpose

Drawing on uncertainty management theory, the purpose of this paper is to propose that experiencing the authoritarian leadership (AL) will weaken followers’ self-efficacy, which induces their compulsory citizenship behaviors (CCBs), defined as workers’ unwilling prosocial behaviors in helping colleagues.

Design/methodology/approach

Survey/regression: data collected from Taiwanese workers supports the proposal.

Findings

The results not only support the proposal but also show that supervisor support will exacerbate the negative effect of AL with workers’ self-efficacy. Further, workers’ political skill will attenuate the above relationship.

Originality/value

This study complements scholarly knowledge about how AL, supervisor support, and political skill together influence workers’ self-efficacy, which then induces CCBs. The findings also remind supervisors not to offer support while at the same time demonstrating an AL style.

Details

International Journal of Manpower, vol. 39 no. 3
Type: Research Article
ISSN: 0143-7720

Keywords

Article
Publication date: 12 October 2015

Jo-Hui Lin, Jehn-Yih Wong and Ching-hua Ho

This paper aims to examine a mediating model of work-to-leisure conflict (WLC) based on the job demand-control-support model (JDCS model) and conflict roles of work and non-work…

2384

Abstract

Purpose

This paper aims to examine a mediating model of work-to-leisure conflict (WLC) based on the job demand-control-support model (JDCS model) and conflict roles of work and non-work life. This model proposes that work loading, time-off autonomy and support from supervisors and co-workers are related to WLC and leisure satisfaction.

Design/methodology/approach

A sample of 457 frontline employees drawn from within the hospitality and tourism industry completed a study questionnaire. All hypothesized relationships were estimated using structural equation modeling.

Findings

Results support a theoretical model in which WLC works as a partial mediator between job stress variables and leisure satisfaction. Findings suggest that low workload and flexible time-off contribute to alleviating WLC and facilitating leisure satisfaction and with the addition of high co-worker support, directly benefit employee leisure satisfaction.

Practical implications

Management implications related to job design and work-related social support are discussed.

Originality/value

The current study contributes to the existing knowledge base by testing WLC as a partial mediator between work loading–leisure satisfaction and time-off autonomy–leisure satisfaction relationships. These findings help human resource management managers broaden their understanding of the role of WLC in balancing frontline employees’ life in work and non-work domains.

Details

International Journal of Contemporary Hospitality Management, vol. 27 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 August 1999

Ming‐yueh Tsay

The purpose of this study is to describe the causes, nature, extent and effect of the influence of the American Library Association (ALA) on the development of modern Chinese…

Abstract

The purpose of this study is to describe the causes, nature, extent and effect of the influence of the American Library Association (ALA) on the development of modern Chinese librarianship from 1924 to 1949. This study was based primarily on documents located in the ALA archives, which houses the documents of the International Relations Committee of ALA. It was found that library development changed in China during the period by borrowing from American librarianship as conveyed by the ALA, largely as a consequence of the following: American library advisors or educators, such as Arthur E. Bostwick, Charles H. Brown and Charles B. Shaw, conducting surveys of libraries in China; an American library and/or a library school in China; projects for the encouragement of public libraries; fellowships granted to Chinese librarians for study in the USA; the establishment and operation of the CLA; and the Book Program to strengthen library collections during the time of the China‐Japan War.

Details

Asian Libraries, vol. 8 no. 8
Type: Research Article
ISSN: 1017-6748

Keywords

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